[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.biboo.cz\/jak-pozname-pr-clanky\/#Article","mainEntityOfPage":"https:\/\/www.biboo.cz\/jak-pozname-pr-clanky\/","headline":"Jak pozn\u00e1me PR \u010dl\u00e1nky","name":"Jak pozn\u00e1me PR \u010dl\u00e1nky","description":"Je jasn\u00e9, \u017ee \u00fasp\u011bch ka\u017ed\u00e9 firmy z\u00e1vis\u00ed z velk\u00e9 \u010d\u00e1sti tak\u00e9 na reklam\u011b. Je t\u0159eba naj\u00edt co nejlep\u0161\u00ed mo\u017enost, jak na\u0161e z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, \u017ee zrovna n\u00e1\u0161 v\u00fdrobek je ten prav\u00fd, a to ide\u00e1ln\u011b tak, aby si mysleli, \u017ee na to p\u0159i\u0161li sami. Jedn\u00edm ze zp\u016fsob\u016f, jak toho dos\u00e1hnout, jsou i PR \u010dl\u00e1nky. Jedn\u00e1 se o […]","datePublished":"2020-06-22","dateModified":"2020-06-22","author":{"@type":"Person","@id":"https:\/\/www.biboo.cz\/author\/#Person","name":"","url":"https:\/\/www.biboo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"biboo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.biboo.cz\/wp-content\/uploads\/ekonomika2_3.jpg","url":"https:\/\/www.biboo.cz\/wp-content\/uploads\/ekonomika2_3.jpg","height":0,"width":0},"url":"https:\/\/www.biboo.cz\/jak-pozname-pr-clanky\/","about":["Firmy"],"wordCount":459,"articleBody":"   Je jasn\u00e9, \u017ee \u00fasp\u011bch ka\u017ed\u00e9 firmy z\u00e1vis\u00ed z velk\u00e9 \u010d\u00e1sti tak\u00e9 na reklam\u011b. Je t\u0159eba naj\u00edt co nejlep\u0161\u00ed mo\u017enost, jak na\u0161e z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, \u017ee zrovna n\u00e1\u0161 v\u00fdrobek je ten prav\u00fd, a to ide\u00e1ln\u011b tak, aby si mysleli, \u017ee na to p\u0159i\u0161li sami.Jedn\u00edm ze zp\u016fsob\u016f, jak toho dos\u00e1hnout, jsou i PR \u010dl\u00e1nky. Jedn\u00e1 se o nej\u010dast\u011bji tiskovou reklamu p\u0159edev\u0161\u00edm v \u010dasopisech, kter\u00e1 se tv\u00e1\u0159\u00ed jako klasick\u00fd, b\u011b\u017en\u00fd \u010dl\u00e1nek. C\u00edlem je vyvolat ve \u010dten\u00e1\u0159i dojem, \u017ee ne\u010dte reklamu, n\u00fdbr\u017e b\u011b\u017en\u00fd \u010dl\u00e1nek z \u010dasopisu.Nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee tento zp\u016fsob reklamy nen\u00ed zrovna \u010destn\u00fd. Z\u00e1kon to \u0159e\u0161\u00ed tak, \u017ee tyto propagace mus\u00ed b\u00fdt ozna\u010deny. Obvykle se pou\u017e\u00edvaj\u00ed slova jako \u201eplacen\u00e1 inzerce\u201c, p\u0159\u00edpadn\u011b \u201epublic relation\u201c. Ov\u0161em prodejci nejsou hloup\u00ed, a tak toto ozna\u010den\u00ed p\u00ed\u0161\u00ed co nejmen\u0161\u00edm p\u00edsmem a d\u00e1vaj\u00ed je na nejm\u00e9n\u011b n\u00e1padn\u00e9 m\u00edsto. Tak je zachov\u00e1n z\u00e1kladn\u00ed c\u00edl tohoto druhu propagace (de facto klam\u00e1n\u00ed \u010dten\u00e1\u0159e) a p\u0159itom je z\u00e1konu u\u010din\u011bno zadost.Jak se tomu m\u016f\u017eeme br\u00e1nit? Pouze tak, \u017ee takov\u00fdto \u010dl\u00e1nek v\u010das odhal\u00edme, a nebudeme se j\u00edm \u0159\u00eddit. Pravdou toti\u017e je, \u017ee tento zp\u016fsob propagace vyu\u017e\u00edvaj\u00ed hlavn\u011b ti, kte\u0159\u00ed prod\u00e1vaj\u00ed nekvalitn\u00ed \u010di dokonce nefunguj\u00edc\u00ed produkty, jako jsou nap\u0159\u00edklad pilulky na hubnut\u00ed.A jak tedy takov\u00fdto \u010dl\u00e1nek pozn\u00e1me? Jak ji\u017e bylo \u0159e\u010deno, mus\u00ed b\u00fdt jasn\u011b ozna\u010den. Ov\u0161em pokud m\u00e1te nap\u0159\u00edklad \u0161patn\u00e9 o\u010di a tak mal\u00e9 p\u00edsmo nep\u0159e\u010dtete (co\u017e b\u00fdv\u00e1 \u010dast\u00e9 nap\u0159\u00edklad u star\u0161\u00edch lid\u00ed), nemus\u00edte se b\u00e1t. Jsou tu i jin\u00e9 n\u00e1znaky.T\u00edm hlavn\u00edm a d\u016fle\u017eit\u00fdm je, \u017ee se v dan\u00e9m \u010dl\u00e1nku objev\u00ed n\u011bkolikr\u00e1t pln\u00e9 jm\u00e9no dan\u00e9ho produktu. To by se u b\u011b\u017en\u00e9ho nestalo, nebo\u0165 neplacen\u00e1 propagace je proti pravidl\u016fm a nesm\u00ed b\u00fdt prov\u00e1d\u011bna. Nikdo, kdo p\u00ed\u0161e do \u010dasopisu, tam nem\u016f\u017ee napsat, \u017ee ten a ten v\u00fdrobek je skv\u011bl\u00fd. Recenze d\u011blat lze, ale to je n\u011bco \u00fapln\u011b jin\u00e9ho.Dal\u0161\u00edm znakem jsou \u201e\u00fa\u017easn\u00e9 p\u0159\u00edb\u011bhy\u201c nap\u0159\u00edklad lid\u00ed, kte\u0159\u00ed d\u00edky dan\u00e9mu v\u00fdrobku z\u00e1zra\u010dn\u011b zhubli\/za\u010dali l\u00e9pe d\u00fdchat\/zlep\u0161ilo se jim zdrav\u00ed.Proto se p\u0159ed t\u00edmto druhem marketingov\u00fdch kampan\u00ed m\u011bjte na pozoru a v\u017edy si rad\u011bji v\u0161e ov\u011b\u0159ujte. T\u00edm rozhodn\u011b nic nezkaz\u00edte.                                                                                                                                                                                                                                                                                                                                                                                                  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